The Intelligence
Platform Built for Strategic Decisions.
MerkMetryx combines a 250M+ consumer panel, enterprise-grade AI, and end-to-end research support into one platform — from self-serve surveys to full-service market intelligence programmes.
500+
Data sources
250M+
Consumer panel
48 hrs
Avg. delivery
97%
Accuracy rate
Engagement Model
Research at every level of involvement.
Whether you want full control or want us to own the entire process, MerkMetryx meets you where you are.
DIY Platform
Launch research in minutes
Full self-service access to our AI survey builder, global panel, and real-time results dashboard. Design, launch, and analyse research at your own pace with zero dependency on an account team.
Best for
Consultants, small teams, and fast-moving startups
- AI Survey Builder with bias-elimination checks
- Access to 250M+ verified respondents
- Real-time results with live cost calculator
- Unlimited team members
- NPS, single-select, and rating scales
Assisted Research
Expert guidance at every step
All the power of the DIY platform, augmented by our research team for questionnaire design, sample management, and interpretation support. You stay in control; we remove the guesswork.
Best for
Growing organisations moving from data collection to strategy
- Everything in DIY Platform
- Questionnaire design review & bias audit
- Sample strategy & representativeness checks
- Advanced methods: Conjoint, MaxDiff, A/B
- Custom PPT export and white-label branding
Full Service
End-to-end research management
A fully managed research programme where our analysts own the entire workflow — from brief to final presentation. Designed for enterprise teams with high-stakes, time-sensitive intelligence needs.
Best for
Enterprises, agencies, and high-volume research programmes
- Everything in Assisted Research
- Dedicated senior research analyst
- Qualitative recruitment & IHUT management
- Presentation-ready executive reports
- SSO, custom integrations, and SLA guarantees
Platform Features
Every tool you need. One platform.
Each capability inside MerkMetryx is purpose-built for research quality — not bolted on as an afterthought.
Build smarter surveys in minutes, not days.
Our AI Survey Builder eliminates common design pitfalls automatically — flagging leading questions, detecting redundancy, and suggesting optimal response scales before you launch. Every survey is pre-screened for bias so your data is clean from the first response.
- Automatic bias and leading-question detection
- Smart skip logic and conditional branching
- Multi-language support across 40+ languages
- Mobile-optimised for all device types
Survey Quality Score
98 / 100
Bias-free · Validated · Ready to launch
Decode the 'why' behind every open-ended answer.
Quantitative scores tell you what happened. Our NLP Sentiment Engine tells you why. It processes millions of open-text responses in real time, surfacing emotional themes, dominant narratives, and emerging issues that no rating scale can capture.
- Real-time emotion and theme classification
- Crisis signal detection and reputation alerts
- Competitive mention tracking and sentiment scoring
- Drill-down from theme clusters to raw verbatims
Sentiment Distribution
72% Positive
Across 14,820 open-text responses
See the market shift before your competitors act on it.
Limited Memory AI continuously learns from historical patterns across your category to generate forward-looking forecasts — predicting consumer demand shifts, purchase intent trajectories, and category disruptions weeks before they surface in traditional research.
- Demand forecasting up to 90 days ahead
- Price elasticity and revenue scenario modelling
- Category disruption and competitor threat alerts
- Trend confidence scoring with source attribution
Demand Forecast Accuracy
94.2%
Validated against 12-month rolling actuals
Ask your data anything. No analyst required.
Type a plain-English question — 'Which age group is most likely to churn in Q3?' or 'What drove the dip in NPS last month?' — and the platform returns structured analysis, charts, and narrative summaries instantly. Intelligence without the ticket queue.
- Plain-English query interface across all datasets
- Auto-generated charts and executive summaries
- Cross-wave comparison with statistical significance flags
- Export results directly to PowerPoint or PDF
Query Response Time
< 3 seconds
Across datasets of 1M+ responses
Research Toolkit
Every method, one platform.
From quick NPS pulses to multi-wave Conjoint studies, MerkMetryx supports the full spectrum of quantitative and qualitative methodologies — with built-in statistical validation throughout.
NPS & CSAT
Measure customer loyalty and satisfaction with industry-standard Net Promoter Score and Customer Satisfaction surveys. Track scores over time with automatic wave comparison.
A/B Concept Testing
Present two or more concepts side-by-side to determine which resonates most strongly. Essential for product, campaign, and messaging decisions before full investment.
Rating & Ranking Scales
Likert, semantic differential, and forced-ranking scales for nuanced attitudinal measurement across product attributes, brand perceptions, and purchase drivers.
Conjoint Analysis
Understand how consumers trade off different product features and price points. Identify the exact feature-price combinations that maximise purchase intent.
MaxDiff Scaling
Force respondents to reveal their true preference hierarchy across attributes, benefits, or messages — eliminating the acquiescence bias that inflates standard ratings.
Van Westendorp Price Sensitivity
Determine the acceptable price range for any product or service. Identify the price point that is 'not too cheap' and 'not too expensive' for your exact audience.
In-Home Usage Tests (IHUT)
Recruit qualified participants to trial products in their natural environment and capture rich behavioural feedback over days or weeks — not just immediate reactions.
Ethnographic & Diary Studies
Longitudinal research that captures real behaviour in real contexts, revealing the habits and triggers that consumers themselves struggle to articulate in surveys.
Open-Text & NLP Analysis
Gather verbatim responses at scale and let our NLP engine process thousands of open-ended answers into structured themes, sentiments, and actionable signals.
Under the Hood
How raw data becomes boardroom intelligence.
Every insight delivered by MerkMetryx passes through four rigorously validated stages — ensuring you never make decisions on dirty or incomplete data.
Ingest
Data Collection & Integration
MerkMetryx simultaneously pulls from 500+ sources — social media streams, transactional records, consumer panels, web scraping, and proprietary third-party databases — building a unified intelligence layer in real time.
500+
Data sources
Live
Update frequency
Clean
Automated Processing & Validation
Every dataset is passed through automated quality pipelines that deduplicate records, normalise formats, detect bot and fraudulent responses, and apply predictive algorithms to fill structural gaps — before any analysis runs.
97%
Data accuracy
99.8%
Bot rejection rate
Analyse
NLP & Machine Learning Extraction
Cleaned data flows into our AI layer where Natural Language Processing extracts themes and sentiment from open-text, while ML models identify statistically significant patterns, segment consumers, and flag predictive signals.
40+
Languages supported
94%
Model accuracy
Deliver
Visualisation & Actionable Reporting
Findings surface as interactive dashboards, automated anomaly alerts, and presentation-ready reports. Executives get a one-page narrative; analysts get drill-down capability to every raw data point. All delivered in 48 hours.
48 hrs
Delivery time
PPT · PDF · CSV
Export formats
Enterprise Infrastructure
Built for scale. Engineered for accuracy. Optimized for speed.
Our proprietary data pipeline processes 500+ simultaneous sources, automatically cleanses and validates every record, and applies advanced NLP and ML models — all before delivering presentation-ready insights within 48 hours.
97% data accuracy. 99.8% bot rejection. 94% ML precision. These aren't promises — they're performance benchmarks validated across 500+ enterprise engagements.
Data Sources & Integrations
500+ sources. One unified intelligence layer.
MerkMetryx connects to every signal source that matters — social, commerce, panel, and analytics — so your research reflects the full market, not just a slice of it.
Social & Digital
- Twitter / X
- TikTok
- YouTube comments
- Facebook Groups
- News & media APIs
Commerce & Transactional
- Amazon reviews
- Shopify / eCommerce
- POS data feeds
- CRM exports
- Return and complaint data
- Loyalty programme data
- Receipt scanning
- G2 & Capterra reviews
Survey & Panel
- MerkMetryx panel (250M+)
- Custom panel recruitment
- Email survey campaigns
- In-app intercept surveys
- SMS surveys
- QR code surveys
- Kiosk & POS feedback
- Employee surveys
Research & Analytics
- Google Analytics
- Adobe Analytics
- Mixpanel / Amplitude
- Salesforce CRM
- HubSpot
- Qualtrics imports
- SPSS data imports
- Custom API connections
Deliver findings in any format
PowerPoint
Executive-ready decks
CSV / Excel
Raw data export
Live Dashboard
Shareable URL
Automated Reports
Scheduled email delivery
See it in action
Watch the platform work
on your real use case.
Book a personalised demo and our research team will walk you through exactly how MerkMetryx addresses your specific industry, audience, and research objectives — with sample data from a real comparable project.
- No-obligation 30-minute demo
- Live walkthrough of your industry use case
- Sample report from a comparable project
- Transparent pricing with no hidden fees